Investment in Art

The market in 2011 has not been very favourable for Indian art. After the euphoria that existed in 2006, the prices of Indian artists have mellowed down. Both modern and contemporary artists have shown a falling trend. I think now is the time to make purchases of renowned artists, as they may not be this affordable a time later. It’s a good chance to possess some previously unaffordable signatures and names.  The Indian art market that has come under sharp focus ever since it started growing rapidly in the early years of the last decade is highly lopsided - the collector base is of just about 500, largely located in two cities. That's ridiculous if it wants to make a dent internationally like China has done. The Chinese art market is 40 times that of India's. If the market has to grow, it will soon have to expand base to newer territories. Art watchers hope that as Tier II and III cities acquire more money power, art will find takers beyond Mumbai and Delhi. But even as the market grows and embraces new collectors, a demand for canvases by the big four continues to remain high because anybody with enough money to buy top-end art wants to own a Husain, a Raza, a Souza or a Mehta. . Arun Vadehra, Christie's consultant in India who also heads the Delhi-based Vadehra Art Gallery (and host of Raza's latest exhibition), adds that buying a canvas by a top-end modern master is like buying "a piece of history." How were these artists able to influence western art collectors and create a million dollar market for themselves? A careful  look at their careers show that there are some common factors between them.  The leading ladies of Indian art seem to be on a roll. Just five months after Bharti Kher's elephant sculpture fetched a record Rs 6.9 crore, Delhi artist Arpita Singh is set to establish a new high.
Despite the increase in the number of events and exhibitions, sales in the primary market are yet to reach the levels seen prior to 2009. This segment, although priced higher, is sustaining itself thanks to a loyal buyer base, and it is clear that the artists benefiting the most are those who have continued to focus on quality and have been less prolific than others. According to the report, 'The Indian auction sales season failed to meet market expectations. The total auction value for modern and contemporary Indian art at Sotheby's, Christie's and Saffronart came in 20 percent below the low presale estimate'.  Interestingly, although there is a marginal dip in the positive sentiment in the market, the report suggests a promising short-term outlook in the next six months, although the pace is likely to be slow.
India, being slated as the next world power with a growth market has had its effects on the Indian art market too. In the recent years Indian Modern art has found favour with international collectors and investors. Some of the top Indian  art enthusiasts, collectors, critics and writers-Harsh Goenka, Mallika Sagar, Vickram Sethi, Anupa Mehta , Mortimer Chatterjee, Sunil Bharti Mittal, Shiv Nadar, K. P. Singh, Manoj Gaur, Gautam Thapar, PRS Oberoi, Naveen Jindal,  Pawan Munjal and Sunil Kant Munjal, Rahul Bhatia, Ajay Bijli, Amit Burman,  Priya Paul, Hari Bhartia, Shashi and Sunanda Tharoor,  Jyotsna Suri, Analjit Singh, Dr Naresh Trehan, Aman Nath and Francis Wacziarg, Navin and Rupika Chawla, Rohit Bal, Sunil Sethi, Lekha and Anupam Poddar, Sanjay and Shalini Passi  and many more.


Corporate and Consultants:
Very successful artists have an entrepreneurial  attitude. They spend lots of time painting but they also spend time schmoozing. They are not afraid to self-promote. Unfortunately, there is no central data base for art consultants for corporates.
An important point to remember is that art consultants represent a range of clients from small hotels to health care organizations to corporations large and small. Unlike art reps who work for or represent the artists, art consultants are a bit more elusive, simply because  they are busy serving the needs of their clients.
For example, if you Google "corporate art consultants" you will find a list of options from which to select. Some of these will be large consulting firms that are generally located in large cities like Chicago, Denver, New York, Los Angeles, Singapore etc. There will be listings of smaller firms in various locations all over the world, art advisers and appraisers, framers, professionals that conduct art workshops and lectures. You may even stumble upon some sites that will sell you lists of art consultants. Networking is crucial.
There are many art galleries who  give advisory services and sale artworks  to corporations, government bodies, hotels and institutions. They also sell posters, art prints, tapestries, photography, wall signs, limited editions, hand-painted originals  and the world’s largest online retailer of posters, prints and painting on canvas, and framed art.  Their services includes  Commissioned work for site-specific projects, they organize  Art shows and exhibitions, they do  Documentation and cataloguing of art works for promoting the artworks ,provide  Art Appraisals and Valuation Services to their clients , Consultation and design from planning stages through completion so that the investors have full trust on the galleries , Art works in all media - paintings, art prints, digital prints, mixed media works, sculptures, provide the corporate clients with  Art acquisition for collection and investment in Art. Galleries target famous and popular  hotels,industries, restaurents, hospitals, corporates, builders  and big brands like Neemrana  Hotels,Taj GVK Hotels, Hotel Claridges, Max Hospital, Apollo, Fortis group, Oberoi Group,Taj Group,Seagrams , ITC group, Hero Group, GHCL, JP group, DLF group,Ansal group and many more. Their  business is that suits their facilities and relfects their corporate mission. They help in selection, framing, shipping and handling. They  have developed effective ways for companies to sell artwork .

Art Auction House:
Bonhams is one of the world's fastest growing auction house, it is also the world's oldest and largest auctioneer of fine art and antiques still run by auctioneers
Christie's salerooms have been a popular showcase for the unique and the beautiful since 1766. They provide a variety of services for art collectors and their website has a good FAQ's page that discusses how to buy and sell at auction. Sotheby's is one of the world's most prominent auction houses. They provide art collectors with a wide range of services, including trusts, estates and appraisals, plus presenting major art and antique auctions throughout the world.
Bid and Hammer, Saffron art, Osians, Art Bull India are very popular auction houses in India. provides bidders with unprecedented levels of access to hundreds of auctions and remote saleroom floors the world over. Through its exclusive technology and services suite, as well as it's partnership with eBay Live Auctions, connects auction houses and bidders worldwide.  eBay art is a special section on eBay for buying and selling art. You can buy and sell anything, including collectible fine art. Several million items on sale daily.

Role of Media in  Art :

Media and arts have a number of things in common:  They are both the result of creative minds at work .They both have a powerful influence on people’s life and mind-sets .They both have the potential to contribute to development i.e.  social, economic and political development. .The media has two faces here. On the one hand, media form part of the creative industry. Art works created with new media technologies constitute one of the most popular contemporary arts genres (media arts) and new media plays an important role in innovation and artistic development and facilitate the connection of the arts sector with other sectors. On the other hand, media as means of communication – e.g. television, film, radio, newspapers, compact discs, art magazines, computers, and internet extend the human capacity for creating, duplicating, transmitting, and storing messages.


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